New Trend: Non-Alcoholic Wine in Austria 🇦🇹

Every year, interest in non-alcoholic drinks is growing, especially in the context of the Dry January campaign, which starts in January. This is the time when people give up alcohol in favor of a healthier lifestyle. According to a study by Marketagent, 36.7% Austrians are ready to try non-alcoholic wine as an alternative. 🍷✨

In this article, we take a closer look at what the market offers, how the Spar supermarket supports this trend and what new products the young winemaker Benita Sophie Lobner has presented.

Growing interest in non-alcoholic wines 📈

The Dry January Trend and Its Impact

Every January, many Austrians decide to give up alcohol for at least a month. This, in turn, leads to an increase in interest in soft drinks and wine. Notably, this figure is even higher among young people (Generation Z) – 43.5% respondents are interested in non-alcoholic alternatives.

New offers from SPAR

Supermarket chain SPAR is actively expanding its range of non-alcoholic wines and spirits. Their latest offering includes wines from young winemaker Benita Sophie Lobner. Details can be found in sources such as OE24 And Presseservice Spar.

Wines from Benita Sophie Lobner 🍇

About the winemaker

Benita Sophie Lobner is a 23-year-old winemaker from Lower Austria who produces alcohol-free wine using a vacuum distillation method. This preserves the aroma and taste of the wine even after the alcohol has been removed.

New varieties of non-alcoholic wine

Benita is introducing two new varieties in her line: a rosé and a Riesling. These wines highlight that non-alcoholic options can be not only delicious but also complex. Their presentation is timed to coincide with Dry January, highlighting the growing interest in non-alcoholic alternatives.

The non-alcoholic wine market in Austria 📊

Positive response from consumers

According to the research, 25.8% of SPAR customers view non-alcoholic wine as a positive alternative, indicating that non-alcoholic drinks are becoming more than just a trend, but part of everyday choice.

Support for young producers

As well as expanding its range, SPAR is also supporting young entrepreneurs like Benita. This is an important step towards creating a diverse and innovative soft drinks market. Find out more at Regal And retailREPORT.

Conclusion and findings

Austria has seen a marked increase in interest in non-alcoholic wines, driven by awareness of the importance of a healthier lifestyle and successful initiatives such as Dry January. SPAR is actively supporting this trend with new products and supporting young winemakers.

If you're hesitant about trying non-alcoholic wine, remember that according to research, almost 37% Austrians are ready for it. Maybe it's time to try something new? 🍾

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